Generative Film
Cinematic AI video and storytelling — directed, not prompted. Frame-by-frame craft at the edge of the medium.
Showreel '26
AI Production Studio & Innovation Lab
A new aesthetic language, born from the union of human and machine.
Watch the reel
Generative FilmApplied ResearchIntelligent Brand Systems
01 / Selected Work
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The future of creativity is not human or machine — it's a new aesthetic language born from their union.
What we believe
We produce work that's lush, precise, and unapologetically expressive.
We sit where a creative studio meets a research lab — close enough to the frontier to be useful, close enough to the craft to be trusted.
Matriarch was built on a simple belief: the most interesting AI work happens when researchers, designers, and storytellers share the same room.
We partner with founders, brands, and institutions to take ideas from a sketch to something real.
AI Product Design & Engineering
From concept to shipped software. We design and build AI-native products, agents, and tools with real interfaces.
Intelligent Brand Systems
Identities that think — living systems built to flex across every surface, model, and moment a brand lives in.
Applied Research
Model evaluation, fine-tuning, and bespoke pipelines. We turn the frontier into something dependable enough for production.
Prototyping & Experiences
Fast, high-fidelity prototypes — installations, web experiences, and interactive demos that make an idea impossible to ignore.
Strategy & Foresight
Where this is all going, and what to do about it. Roadmaps and point-of-view for teams navigating AI with intent.
02 / The Lab
Not every experiment becomes a product — but every product starts as an experiment. The Lab is where we pressure-test the frontier.
- 01Generative pipelinesCustom image, video, and audio systems tuned for a house style.
- 02Autonomous agentsTool-using systems that do real work, with humans in the loop.
- 03Evaluation & fine-tuningMeasuring what models actually do, then shaping them to do it better.
- 04Interface researchNew patterns for how people and intelligent systems collaborate.
Our team has the tools and the relationships.
Founder, CEO
V. Puhm
Founder & CEO
Former Head of Luma AI's DreamLab LA — the studio that pioneered cinematic AI video and set the creative benchmark for the industry.
She did not pivot into AI filmmaking. She built the institution that defined it.
Head of Operations
James Stowe
Head of Operations
8+ years in streaming media and content distribution — direct platform relationships at Netflix, Amazon Prime Video, Hulu, Roku, and Tubi.
Most AI studios have tools or relationships. We have both.
Transmissions
More than a newsletter.
A signal for your feed — what we're making, the tools we're building, and the culture we're watching.
Start a project
Let's make something unforgettable.
Big ideas deserve bold execution. Share a few details about your project, idea, or vision — we'll be in touch.